coco

coco

Coco is a conceptual business of my own creation. The idea behind the project was to find an existing company and make up a separate new offspring company. I chose the high fashion house, Chanel, and created "coco", a luxury pet accessories and supplies company. My goal in creating the visual identity for Coco was thus to reflect the same dedication to minimalism and sophistication that her parent is renowned for, while adding a slightly more playful and whimsical edge that would better appeal to pet owners.

coco

coco

Coco is a conceptual business of my own creation. The idea behind the project was to find an existing company and make up a separate new offspring company. I chose the high fashion house, Chanel, and created "coco", a luxury pet accessories and supplies company. My goal in creating the visual identity for Coco was thus to reflect the same dedication to minimalism and sophistication that her parent is renowned for, while adding a slightly more playful and whimsical edge that would better appeal to pet owners.

coco

coco

Coco is a conceptual business of my own creation. The idea behind the project was to find an existing company and make up a separate new offspring company. I chose the high fashion house, Chanel, and created "coco", a luxury pet accessories and supplies company. My goal in creating the visual identity for Coco was thus to reflect the same dedication to minimalism and sophistication that her parent is renowned for, while adding a slightly more playful and whimsical edge that would better appeal to pet owners.