Detroit Zoo (concept)

Detroit Zoo (concept)

This is a conceptual redesign of the logo for the Detroit Zoo, along with a corresponding graphic standards guide and a fun and unique poster calendar to showcase the Zoo's new look. While their current existing logo is not visually unappealing, it's awkwardly wide dimensions and tiny detail cause it to lose much of its functionality as a logo when reproduced at smaller sizes. In my redesign, I sought to more concisely capture the essence of the Zoo by representing its most popular exhibits - that of the polar bears, and the penguins. I also felt it was important to maintain the Zoo's current visual identity to some degree, so I chose to keep the original color scheme as seen on the iconic water tower. I feel that my redesign much better represents the Detroit Zoo and all it stands for, along with bringing a sense of modern not found in the existing logo.

Detroit Zoo (concept)

Detroit Zoo (concept)

This is a conceptual redesign of the logo for the Detroit Zoo, along with a corresponding graphic standards guide and a fun and unique poster calendar to showcase the Zoo's new look. While their current existing logo is not visually unappealing, it's awkwardly wide dimensions and tiny detail cause it to lose much of its functionality as a logo when reproduced at smaller sizes. In my redesign, I sought to more concisely capture the essence of the Zoo by representing its most popular exhibits - that of the polar bears, and the penguins. I also felt it was important to maintain the Zoo's current visual identity to some degree, so I chose to keep the original color scheme as seen on the iconic water tower. I feel that my redesign much better represents the Detroit Zoo and all it stands for, along with bringing a sense of modern not found in the existing logo.