Moosejaw/Vibram (concept)

Moosejaw/Vibram (concept)

This is another conceptual project, in which the goal was to design a unique promotional piece (such as for handout at a convention) for a business featuring one of their defining products. Moosejaw is a Michigan-based outdoor apparel and athletic gear store, known for their fun and eccentric branding style. I chose to feature an interesting brand of shoe that is retailed through Moosejaw, Vibram Fivefingers. FiveFingers are an alternative to traditional athletic shoes, designed to provide a running experience that mimics barefoot running, which is better for the development of stronger lower legs and feet.

In my design, I played off the Vibram tagline "Discover the Alternative", and implemented die-cut technique to create small cutouts that revealed the interior spread and allows the viewer to visually "discover" the imagined difference that running with FiveFingers provides.

Moosejaw/Vibram (concept)

Moosejaw/Vibram (concept)

This is another conceptual project, in which the goal was to design a unique promotional piece (such as for handout at a convention) for a business featuring one of their defining products. Moosejaw is a Michigan-based outdoor apparel and athletic gear store, known for their fun and eccentric branding style. I chose to feature an interesting brand of shoe that is retailed through Moosejaw, Vibram Fivefingers. FiveFingers are an alternative to traditional athletic shoes, designed to provide a running experience that mimics barefoot running, which is better for the development of stronger lower legs and feet.

In my design, I played off the Vibram tagline "Discover the Alternative", and implemented die-cut technique to create small cutouts that revealed the interior spread and allows the viewer to visually "discover" the imagined difference that running with FiveFingers provides.