Farmington Community Library

Farmington Community Library

As a graphic design intern at Farmington Community Library in Farmington, Michigan, I was tasked with the creation of several different informational brochures and flyers, web graphics, and even a booklet documenting the works of art on display at both of the library's locations. The library lacked a definitive visual style to its publications upon my arrival, so I drew upon their existing logo along with the personal input of my supervisor to begin creating one for them in all of the pieces I designed. 

Farmington Community Library

Farmington Community Library

As a graphic design intern at Farmington Community Library in Farmington, Michigan, I was tasked with the creation of several different informational brochures and flyers, web graphics, and even a booklet documenting the works of art on display at both of the library's locations. The library lacked a definitive visual style to its publications upon my arrival, so I drew upon their existing logo along with the personal input of my supervisor to begin creating one for them in all of the pieces I designed. 

Farmington Community Library

Farmington Community Library

As a graphic design intern at Farmington Community Library in Farmington, Michigan, I was tasked with the creation of several different informational brochures and flyers, web graphics, and even a booklet documenting the works of art on display at both of the library's locations. The library lacked a definitive visual style to its publications upon my arrival, so I drew upon their existing logo along with the personal input of my supervisor to begin creating one for them in all of the pieces I designed. 

Courtside Restaurant & Bar

Courtside Restaurant & Bar

Courtside approached me to create a logo and brand for them when they opened in 2013. They wanted a contemporary and chic look to go with an equally chic venue that specializes not only in providing the latest and greatest in sports entertainment, but also a high quality menu to service a large dining area. In an effort to play up the stylish and modern edge they have on the average sports bar, I focused on a simple but bold style that would appeal to a wider audience than sports fans alone (though certainly not forgetting them)

Courtside Restaurant & Bar

Courtside Restaurant & Bar

Courtside approached me to create a logo and brand for them when they opened in 2013. They wanted a contemporary and chic look to go with an equally chic venue that specializes not only in providing the latest and greatest in sports entertainment, but also a high quality menu to service a large dining area. In an effort to play up the stylish and modern edge they have on the average sports bar, I focused on a simple but bold style that would appeal to a wider audience than sports fans alone (though certainly not forgetting them)

Courtside Restaurant & Bar

Courtside Restaurant & Bar

Courtside approached me to create a logo and brand for them when they opened in 2013. They wanted a contemporary and chic look to go with an equally chic venue that specializes not only in providing the latest and greatest in sports entertainment, but also a high quality menu to service a large dining area. In an effort to play up the stylish and modern edge they have on the average sports bar, I focused on a simple but bold style that would appeal to a wider audience than sports fans alone (though certainly not forgetting them)

coco

coco

Coco is a conceptual business of my own creation. The idea behind the project was to find an existing company and make up a separate new offspring company. I chose the high fashion house, Chanel, and created "coco", a luxury pet accessories and supplies company. My goal in creating the visual identity for Coco was thus to reflect the same dedication to minimalism and sophistication that her parent is renowned for, while adding a slightly more playful and whimsical edge that would better appeal to pet owners.

coco

coco

Coco is a conceptual business of my own creation. The idea behind the project was to find an existing company and make up a separate new offspring company. I chose the high fashion house, Chanel, and created "coco", a luxury pet accessories and supplies company. My goal in creating the visual identity for Coco was thus to reflect the same dedication to minimalism and sophistication that her parent is renowned for, while adding a slightly more playful and whimsical edge that would better appeal to pet owners.

coco

coco

Coco is a conceptual business of my own creation. The idea behind the project was to find an existing company and make up a separate new offspring company. I chose the high fashion house, Chanel, and created "coco", a luxury pet accessories and supplies company. My goal in creating the visual identity for Coco was thus to reflect the same dedication to minimalism and sophistication that her parent is renowned for, while adding a slightly more playful and whimsical edge that would better appeal to pet owners.

VIM Natural Energy Drink

VIM Natural Energy Drink

VIM Natural Energy Drink (as in "vim and vigor") is another hypothetical company of my own creation. The purpose behind this project was to conduct a case study on a product market that tends to be homogenized in visual identity and packaging. In this case, the product is energy drinks, which tend to rely on dark, busy, overtly masculine designs aimed solely towards the "extreme youth" market.

With VIM, I strove to create a product that addressed an area of the energy drink market that still remains virtually untouched by the biggest companies - not necessarily older, but more mature consumers who may be off put by the in-your-face techniques of the most popular brands (the exception being Red. Bull). I relied on bright, fresh colors and the motif of diagonal lines to create a brand that was equal parts clean and energetic. I then applied the brand to packaging for individual products (the square, resealable plastic bottle chosen for being better suited to actual physical activity), as well as a unique multiunit carrier.

The Woodpecker: JUN 21 - JUL 21

The Woodpecker: JUN 21 - JUL 21

Animals hold highly sacred symbolism to all Native American cultures, and are honored as key aspects to many legends, rituals, and traditions. A common practice among many Native American civilizations is the assignment of an animal totem, or spirit animal, at birth. The animal is chosen according to the time of year in which a person is born, and is accompanied by related characteristics and strengths intended as a symbolic and spiritual guide for one's life.

These posters, which I created in Adobe Illustrator, are part of an ongoing series featuring the 12 animal totems of the Native American equivalent of a zodiac calendar. My illustrations are inspired by both traditional and contemporary Native American art (especially the work of artist John Nieto), which is often characterized by bright, vibrant colors and bold shapes. A select few of their corresponding traits are carefully woven into the illustrations using various filter effects to provide the poster with a higher sense of purpose.

The Salmon: JUL 22 - AUG 21

The Salmon: JUL 22 - AUG 21

Animals hold highly sacred symbolism to all Native American cultures, and are honored as key aspects to many legends, rituals, and traditions. A common practice among many Native American civilizations is the assignment of an animal totem, or spirit animal, at birth. The animal is chosen according to the time of year in which a person is born, and is accompanied by related characteristics and strengths intended as a symbolic and spiritual guide for one's life.

These posters, which I created in Adobe Illustrator, are part of an ongoing series featuring the 12 animal totems of the Native American equivalent of a zodiac calendar. My illustrations are inspired by both traditional and contemporary Native American art (especially the work of artist John Nieto), which is often characterized by bright, vibrant colors and bold shapes. A select few of their corresponding traits are carefully woven into the illustrations using various filter effects to provide the poster with a higher sense of purpose.

The Bear: AUG 22 - SEP 22

The Bear: AUG 22 - SEP 22

Animals hold highly sacred symbolism to all Native American cultures, and are honored as key aspects to many legends, rituals, and traditions. A common practice among many Native American civilizations is the assignment of an animal totem, or spirit animal, at birth. The animal is chosen according to the time of year in which a person is born, and is accompanied by related characteristics and strengths intended as a symbolic and spiritual guide for one's life.

These posters, which I created in Adobe Illustrator, are part of an ongoing series featuring the 12 animal totems of the Native American equivalent of a zodiac calendar. My illustrations are inspired by both traditional and contemporary Native American art (especially the work of artist John Nieto), which is often characterized by bright, vibrant colors and bold shapes. A select few of their corresponding traits are carefully woven into the illustrations using various filter effects to provide the poster with a higher sense of purpose.

Infographic: Factory Farms

Infographic: Factory Farms

Infographics are a fantastic tool to present information that could otherwise seem "boring" or difficult to digest. By adding graphics and using creative typography, the information suddenly has a much stronger visual appeal, thus engaging the audience to take in what they likely would have passed over without the treatment.

I created this particular poster as a visual counterpart to the intensive research paper I wrote over the duration of General Education Capstone class at The Art Institute of Michigan.

Infographic: Urban Gardening

Infographic: Urban Gardening

Infographics are a fantastic tool to present information that could otherwise seem "boring" or difficult to digest. By adding graphics and using creative typography, the information suddenly has a much stronger visual appeal, thus engaging the audience to take in what they likely would have passed over without the treatment.

Infographic: Tea

Infographic: Tea

Infographics are a fantastic tool to present information that could otherwise seem "boring" or difficult to digest. By adding graphics and using creative typography, the information suddenly has a much stronger visual appeal, thus engaging the audience to take in what they likely would have passed over without the treatment.

Voodoo Doughnut

Voodoo Doughnut

Vooodoo Doughnut is a unique and eclectic doughnut shop that originated in Portland, OR. Voodoo has been featured on multiple television shows and in food magazines for their interesting doughnut flavors and decor.

This is a concept intended for a mail-out coupon booklet. Each page is split into three horizontal sections, allowing for a flip-book treatment of sorts. On the front side of each page is a sectioned photo of one of Voodoo's creative doughnut varieties, with a coupon printed on the back of each of the three sections. The result is a fun and interactive piece in which the viewer can create even crazier doughnut varieties as they flip through the coupons, and recieve great savings in the process.

Voodoo Doughnut

Voodoo Doughnut

Vooodoo Doughnut is a unique and eclectic doughnut shop that originated in Portland, OR. Voodoo has been featured on multiple television shows and in food magazines for their interesting doughnut flavors and decor.

This is a concept intended for a mail-out coupon booklet. Each page is split into three horizontal sections, allowing for a flip-book treatment of sorts. On the front side of each page is a sectioned photo of one of Voodoo's creative doughnut varieties, with a coupon printed on the back of each of the three sections. The result is a fun and interactive piece in which the viewer can create even crazier doughnut varieties as they flip through the coupons, and receive great savings in the process.

Moosejaw/Vibram (concept)

Moosejaw/Vibram (concept)

This is another conceptual project, in which the goal was to design a unique promotional piece (such as for handout at a convention) for a business featuring one of their defining products. Moosejaw is a Michigan-based outdoor apparel and athletic gear store, known for their fun and eccentric branding style. I chose to feature an interesting brand of shoe that is retailed through Moosejaw, Vibram Fivefingers. FiveFingers are an alternative to traditional athletic shoes, designed to provide a running experience that mimics barefoot running, which is better for the development of stronger lower legs and feet.

In my design, I played off the Vibram tagline "Discover the Alternative", and implemented die-cut technique to create small cutouts that revealed the interior spread and allows the viewer to visually "discover" the imagined difference that running with FiveFingers provides.

Moosejaw/Vibram (concept)

Moosejaw/Vibram (concept)

This is another conceptual project, in which the goal was to design a unique promotional piece (such as for handout at a convention) for a business featuring one of their defining products. Moosejaw is a Michigan-based outdoor apparel and athletic gear store, known for their fun and eccentric branding style. I chose to feature an interesting brand of shoe that is retailed through Moosejaw, Vibram Fivefingers. FiveFingers are an alternative to traditional athletic shoes, designed to provide a running experience that mimics barefoot running, which is better for the development of stronger lower legs and feet.

In my design, I played off the Vibram tagline "Discover the Alternative", and implemented die-cut technique to create small cutouts that revealed the interior spread and allows the viewer to visually "discover" the imagined difference that running with FiveFingers provides.

Ray Ban catalog (concept)

Ray Ban catalog (concept)

In this conceptual piece, I chose a company that does not currently have a traditional catalog from which to order their products. As it is now, Ray Ban allows customers to purchase their sunglasses through an online store, or from various authorized retail locations. I sought to create a print catalog for mailing that was bold and intriguing, and that showcased the quality and stylishness of Ray Ban sunglasses, drawing potential customers into browsing the products rather than tossing the catalog out with the junk mail.

While Ray Ban does have several different mobile applications, they are all geared towards fun promotion of their company rather than a store. To pair with my print catalog, I designed the corresponding layout of a mobile catalog that would allow for customers to quickly browse and purchase products online without having to visit the full website.

Ray Ban catalog (concept)

Ray Ban catalog (concept)

In this conceptual piece, I chose a company that does not currently have a traditional catalog from which to order their products. As it is now, Ray Ban allows customers to purchase their sunglasses through an online store, or from various authorized retail locations. I sought to create a print catalog for mailing that was bold and intriguing, and that showcased the quality and stylishness of Ray Ban sunglasses, drawing potential customers into browsing the products rather than tossing the catalog out with the junk mail.

While Ray Ban does have several different mobile applications, they are all geared towards fun promotion of their company rather than a store. To pair with my print catalog, I designed the corresponding layout of a mobile catalog that would allow for customers to quickly browse and purchase products online without having to visit the full website.

Detroit Zoo (concept)

Detroit Zoo (concept)

This is a conceptual redesign of the logo for the Detroit Zoo, along with a corresponding graphic standards guide and a fun and unique poster calendar to showcase the Zoo's new look. While their current existing logo is not visually unappealing, it's awkwardly wide dimensions and tiny detail cause it to lose much of its functionality as a logo when reproduced at smaller sizes. In my redesign, I sought to more concisely capture the essence of the Zoo by representing its most popular exhibits - that of the polar bears, and the penguins. I also felt it was important to maintain the Zoo's current visual identity to some degree, so I chose to keep the original color scheme as seen on the iconic water tower. I feel that my redesign much better represents the Detroit Zoo and all it stands for, along with bringing a sense of modern not found in the existing logo.

Detroit Zoo (concept)

Detroit Zoo (concept)

This is a conceptual redesign of the logo for the Detroit Zoo, along with a corresponding graphic standards guide and a fun and unique poster calendar to showcase the Zoo's new look. While their current existing logo is not visually unappealing, it's awkwardly wide dimensions and tiny detail cause it to lose much of its functionality as a logo when reproduced at smaller sizes. In my redesign, I sought to more concisely capture the essence of the Zoo by representing its most popular exhibits - that of the polar bears, and the penguins. I also felt it was important to maintain the Zoo's current visual identity to some degree, so I chose to keep the original color scheme as seen on the iconic water tower. I feel that my redesign much better represents the Detroit Zoo and all it stands for, along with bringing a sense of modern not found in the existing logo.

The Capital Grille

The Capital Grille

The livemenu is a somewhat new trend occurring in restaurants now, and is the likely face of restaurant futures. A livemenu utilizes the screens of tablets which are given to restaurant patrons in place of print menus. It allows for a much richer dining experience by providing a greater level of interaction between restaurant guest and kitchen beyond a sever alone. Guests can not only view more information about menu items, but also read about the restaurant, share their experience through various social media outlets, and even purchase gift cards.

I designed  the concept for a livemenu that would hypothetically be used by the high end restaurant chain, The Capital Grille. In my design, I focused on utilizing the visual appeal of menu items by largely incorporating photos as part of the layout, thereby creating a menu experience that functions smoothly and is beautiful to boot. Though the day is impending that all dining experience revolves around digital mediums, there are still many who are not yet comfortable using technology in such a setting, so I designed a simple print menu that corresponded with the livemenu.

The Capital Grille

The Capital Grille

The livemenu is a somewhat new trend occurring in restaurants now, and is the likely face of restaurant futures. A livemenu utilizes the screens of tablets which are given to restaurant patrons in place of print menus. It allows for a much richer dining experience by providing a greater level of interaction between restaurant guest and kitchen beyond a sever alone. Guests can not only view more information about menu items, but also read about the restaurant, share their experience through various social media outlets, and even purchase gift cards.

I designed  the concept for a livemenu that would hypothetically be used by the high end restaurant chain, The Capital Grille. In my design, I focused on utilizing the visual appeal of menu items by largely incorporating photos as part of the layout, thereby creating a menu experience that functions smoothly and is beautiful to boot. Though the day is impending that all dining experience revolves around digital mediums, there are still many who are not yet comfortable using technology in such a setting, so I designed a simple print menu that corresponded with the livemenu.