Ray Ban catalog (concept)

Ray Ban catalog (concept)

In this conceptual piece, I chose a company that does not currently have a traditional catalog from which to order their products. As it is now, Ray Ban allows customers to purchase their sunglasses through an online store, or from various authorized retail locations. I sought to create a print catalog for mailing that was bold and intriguing, and that showcased the quality and stylishness of Ray Ban sunglasses, drawing potential customers into browsing the products rather than tossing the catalog out with the junk mail.

While Ray Ban does have several different mobile applications, they are all geared towards fun promotion of their company rather than a store. To pair with my print catalog, I designed the corresponding layout of a mobile catalog that would allow for customers to quickly browse and purchase products online without having to visit the full website.

Ray Ban catalog (concept)

Ray Ban catalog (concept)

In this conceptual piece, I chose a company that does not currently have a traditional catalog from which to order their products. As it is now, Ray Ban allows customers to purchase their sunglasses through an online store, or from various authorized retail locations. I sought to create a print catalog for mailing that was bold and intriguing, and that showcased the quality and stylishness of Ray Ban sunglasses, drawing potential customers into browsing the products rather than tossing the catalog out with the junk mail.

While Ray Ban does have several different mobile applications, they are all geared towards fun promotion of their company rather than a store. To pair with my print catalog, I designed the corresponding layout of a mobile catalog that would allow for customers to quickly browse and purchase products online without having to visit the full website.